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Get More Followers. Build Real Authority.

Join the Top 0.1% Who Monetize Their Message.

This is the proven system used by top creators and CEOs to grow fast, stand out online, and get paid for what they know — without wasting years trying to figure it out alone.

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Introducing

Social Media Mastery

Enroll in the program

For founders, CEOs, entrepreneurs, influencers and executives seeking to master Social Media for the ultimate leverage in the world today.

So they can explode their presence or product to a wider audience...

Whether it’s crafting a standout personal brand, boosting your business’s visibility, expanding your reach, or championing meaningful causes, mastering social media is no longer a choice, but a necessity for success.

Succeeding in today’s Social Media is so much more than churning out content.

There’s a science, algorithm, and style to it.

Crack this code and you’ll effortlessly grow your online presence, expand your business, and gain an almost unfair advantage over your competitors.

“If three years ago I was asked this question, ‘what degree gives you the highest chance of success in a career?’

I would have said:

#1 Engineering. #2 Engineering. #3 Engineering.

But I’ve changed my mind in the last two years…

Since the pandemic hit, the #1 demand I have for my companies are people that can take the concept of the business and tell a story about it.

Produce a video, do really rich photography, built out 59 second videos to plaster all over social media to sell product direct to customers.

So if you’re a graduate from the arts or you’re a writer or a photographer or an editor or videographer, all of a sudden I’m paying you $150,000.”

By Kevin O’Leary (Entrepreneur, Investor & Star of ‘Shark Tank’)

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Program Curriculum

Learn from the best social media training institutions – including experts in AI-assisted social media

Social Media Mastery program brings together the following experts and training institutions on social media into one comprehensive program.

This isn't another course on posting tips or hashtag hacks. It's a complete system for building an influential social media presence that attracts opportunities, clients, and income—without burning out or selling your soul. You'll learn the exact frameworks, content strategies, and AI-powered workflows that today's most magnetic creators and thought leaders use to grow audiences, monetize their expertise, and turn followers into a thriving business.

60 Hours of Live Lessons Each week includes a 90-minute Main Session (expert-led) and a 60-minute Q&A Session for 6 months with our expert faculty.

Be Part of a Community of People Committed to Social Media Mastery

A Six Month Curriculum to Put You in the Top 0.1% of CEO, Founders, Execs Using Social Media

Build Your Foundation for Fearless Visibility. Before tactics, before algorithms, before going viral — you need to become the creator your audience is waiting for. In Part 1, you’ll develop unshakeable camera confidence with Marie Forleo and Prince EA, craft your signature story that builds instant trust, and install a Creator Operating System that makes content creation feel effortless instead of exhausting.

  • Understand Hook Point’s Viral Content Model (VCM) to transform your content.

  • Craft your signature story that builds instant trust and positions you as the obvious expert in your space

  • Develop unshakeable confidence on camera — even if you’ve always felt awkward or “not photogenic enough”

  • Master the art of storytelling that creates emotional connection without oversharing or feeling “salesy”

  • Master video shooting techniques and build confidence behind the camera.

  • Install a Creator Operating System that turns content creation from overwhelming to automatic

Master the Science of Stopping the Scroll Virality isn’t luck — it’s a science. In Part 2, you’ll learn Brendan Kane’s Hook Point methodology, developed from 10,000+ hours of viral content research. You’ll master the 10 formats that consistently perform, discover the hidden “performance drivers” that separate flops from viral hits, and build AI-powered systems that let you create more content in less time.

  • Learn Brendan Kane’s Viral Content Model — the data-backed system behind 10,000+ hours of research on what makes content spread

  • Master 10 high-impact content formats that consistently perform across Instagram, TikTok, LinkedIn, and YouTube

  • Discover the “performance drivers” that determine whether your video gets 100 views or 100,000

  • Write hooks that capture attention in under 3 seconds — using proven templates, not guesswork

  • Install AI systems that 10x your content velocity without losing your authentic voice

  • Turn one long-form video into 5+ short-form pieces using AI-powered repurposing workflows

  • Create 5+ videos during the program with expert feedback and iteration cycles

Turn Your Visibility Into Clients & Revenue Views without revenue is just a hobby. In Part 3, you’ll build the systems that turn your newfound visibility into actual business growth. Learn from John Lee how to generate $1M+ without being famous, from Natalie Ellis (BossBabe) how to build funnels that convert, and from platform experts how to dominate YouTube and LinkedIn.

  • Build the “Million Dollar Social Sales Funnel” that turns content viewers into qualified leads

  • Master the YouTube playbook behind $10M+ channels — packaging, retention, and authority positioning

  • Position yourself as a thought leader on LinkedIn — the platform where B2B deals actually happen

  • Create a unified multi-platform ecosystem where every piece of content drives toward revenue

  • Build AI-powered systems that scale your monetization without scaling your workload

  • Build and empower a successful social media team.

  • Leave with a 90-day execution plan that maintains momentum after graduation

Social Media Mastery is a program about unlocking the secrets of impactful social media presence. Learn content strategies, engagement tactics, and trend leverage across platforms. Perfect for entrepreneurs, influencers, or anyone aiming to enhance their digital footprint. Elevate your social media game and turn your online presence into a potent force for success.

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What You’ll Learn Inside

Social Media mastery

Maximize your time with our streamlined curriculum

We know your time is invaluable. That's why the Social Media Mastery delivers only the highest impact insights, tools and strategies in the shortest time possible, and includes all session recordings.

BONUS: In many cases, after each lesson, instructors will stay back for an additional 20 minutes for an optional Q&A.

Here’s a glimpse of what you’ll gain access to:

  • 1. Clarify Your Creator Identity. Define who you serve, what you stand for, and the transformation you offer—so you show up with confidence, consistency, and a clear voice that cuts through the noise.
  • 2. Build a Magnetic Content Strategy. Design a multi-platform strategy across Instagram, TikTok, YouTube, LinkedIn, and written platforms that works as one cohesive ecosystem instead of scattered efforts.
  • 3. Create Content That Connects. Master storytelling, hooks, and messaging frameworks that stop the scroll, build trust, and make people feel seen—without gimmicks or trend-chasing.
  • 4. Express with Authentic Authority. Learn how to communicate your ideas with emotional intelligence, clarity, and credibility, so your content feels real, grounded, and powerful.
  • 5. Master Formats That Scale. Use proven short-form and long-form content structures to turn ideas into high-impact posts, videos, and narratives that are easy to repeat and refine.
  • 6. Build Platform-Specific Visibility. Understand how different platforms reward content, how algorithms work, and how to adapt one core idea efficiently without burning out.
  • 7. Create with AI & Smart Systems. Leverage AI for ideation, testing, repurposing, and content velocity while building simple systems that reduce overwhelm and decision fatigue.
  • 8. Publish Consistently with Ease. Develop workflows for scripting, recording, packaging, and publishing so content creation becomes sustainable—not stressful.
  • 9. Turn Attention into Income. Design aligned offers, understand ethical monetization, and learn how creators grow revenue through trust, funnels, and social selling—without feeling salesy.
  • 10. Grow with Confidence & Longevity. Build emotional resilience, creative sustainability, and a long-term creator mindset focused on impact, credibility, and lasting growth.
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What’s inside

Social media Mastery program

Social Media Mastery is a program about unlocking the secrets of impactful social media presence. Learn content strategies, engagement tactics, and trend leverage across platforms. Perfect for entrepreneurs, influencers, or anyone aiming to enhance their digital footprint. Elevate your social media game and turn your online presence into a potent force for success.

Introduction

A 22-week journey designed to transform how you show up online—moving you from uncertainty and inconsistency into clarity, confidence, visibility, and sustainable monetization.

You’ll progress through a proven three-part system—Identity → Visibility → Monetization—built on real performance data, psychological insight, and modern AI-powered execution. As you move through the Creator’s Blueprint, the Visibility Accelerator, and the Monetization Engine, you’ll replace guesswork with structure, overwhelm with systems, and sporadic wins with repeatable results.

This is not a posting program. It’s a complete content and business operating system—designed to help you build authority, scale your message, and create income with integrity across platforms.

  • A structured, business-first framework that replaces hacks and trends with clarity, strategy, and repeatable systems

  • Deep identity and confidence work that removes emotional friction around visibility and being seen

  • Clear audience positioning so your content speaks to the right people, for the right reasons

  • Mastery of storytelling, long-form authority, and short-form attention psychology

  • Proven systems for stopping the scroll, engineering reach, and sustaining momentum

  • Ethical monetization pathways that turn visibility into revenue—without feeling salesy

  • AI-powered workflows that support consistency, scalability, and creative freedom

You’ll walk away with:

  • Unshakable clarity around your message, audience, and positioning

  • Confidence and emotional safety on camera and across platforms

  • A repeatable short-form visibility engine based on formats, hooks, and performance drivers

  • A clear content-to-monetization pathway aligned with your business model

  • Funnels, lead-generation systems, and ethical sales frameworks you can execute confidently

  • AI workflows that reduce workload while increasing output and consistency

  • A unified, multi-platform strategy you can sustain without burnout

  • A personalized content and monetization ecosystem—built to scale with you

Level 1: Foundation & Format Discovery

Join us as we introduce the inspiring speakers and the dedicated team who will accompany you on this transformative journey. In this session, you’ll receive a comprehensive overview of the program’s structure and content, along with insights into the platforms and community spaces you’ll be using. We’ll set clear expectations and provide guidance to ensure you’re fully prepared for the exciting weeks ahead. This is your opportunity to connect, ask questions, and set the stage for your success in mastering social media.

Discover the Viral Blueprint to Transform Your Content. Today, get a taste of Hook Point’s Viral Content Model (VCM) process and learn how to create content that breaks through the noise. We’ll explore the key difference between virality and the outdated content most brands post on social media, the power of research and analysis to uncover data-driven insights, and the ultimate goal of ideation—building a catalog of top-performing ideas paired with a research-backed script. This is your first step toward crafting content that captures attention and drives results.

Today, you’ll uncover the power of Top-Performing Formats—what they are, how to find them, and why they matter. In this session, we’ll explore how to identify the ideal, flexible storytelling structure for your concept and recognize the warning signs of a mismatched format. You’ll gain platform-specific search strategies to discover the most compelling formats and learn how a winning format becomes a repeatable blueprint for your brand’s message. This approach streamlines content creation, saving you time and effort while making your process more effective and impactful.

This Q&A session with Luke Evenson focuses on how to effectively utilize the Viral Trends platform for social media content creation, including exploring different formats and understanding their performance drivers.

This session focuses on identifying key performance drivers in viral content and how to use them to select the best formats for your niche.

In this Q&A session, Luke Evenson answers questions about identifying effective video formats for various platforms and niches, leveraging personal branding, and using AI for content creation.

 

In this session, Luke and Brendan evaluate social media format ideas submitted by students, offering valuable feedback and insights into what makes content truly perform. They emphasize analyzing content alongside references to understand why certain formats work.

In this session, Luke Evenson and Brendan Kane review submitted social media format ideas, providing feedback on their potential for virality and adaptability across different industries. They also answer audience questions regarding strategy, content creation, and best practices.

This session delves into how to effectively study content formats to understand what makes them successful, focusing on identifying and applying key performance drivers to enhance your content strategy.

Luke Evenson addresses audience questions regarding the practical application of performance drivers, focusing on the importance of audience connection, adapting formats to various niches, and strategies for dealing with a saturated market.

This session features Prince EA, who shares powerful mindset shifts and practical techniques for building confidence behind and in front of the camera. It emphasizes authenticity, presence, and emotional openness to connect deeply with the audience.

Special guest Michael Humphreys (Future Self) reveals the core principles that drive virality on social media, focusing on authenticity, strategic video optimization (especially the placement and content of hook text), and reverse engineering successful content.

This session focuses on actionable techniques to master video shooting, emphasizing the significance of storytelling, authenticity, and purposeful preparation before filming. Techniques to improve your videos for cinematic appeal will be explained in detail.

This session with Vishen focuses on using AI, storytelling, humor, and authenticity to create social media video content that stands out. Emphasis on what is real and not to rely on anything else.

This session explores the critical skill of reviewing your own content to foster growth as a content creator, featuring insights from experts Luke Evenson and Jeff King, alongside successful Social Media Mastery alumni, Erin Gorrie.

In this Q&A session with Luke Evenson and Brendan Kane, participants explored how to refine their social media strategies. The experts share actionable tips on content creation, format selection, and leveraging AI.

Discover how to use the Process Communication Model to craft content that connects with your audience by understanding core communication styles and linguistic cues.

This session focuses on understanding and shifting the mindset of creators to overcome creative blocks, build an authentic voice, and become creative leaders in social media.

Level 2: Creation & Implementation

Discover how to generate endless impactful video ideas and craft captivating hooks using proven formats and psychological principles, transitioning from theoretical understanding to practical content creation.

This session explores the art of creating viral-worthy content by leveraging authentic storytelling and understanding audience behavior, alongside practical tips for managing your creative process and tools.

This session explores how to leverage AI for smarter, more sustainable social media content creation that minimizes burnout and maximizes business growth. You’ll discover how to transform raw ideas into a comprehensive content plan in minutes and use AI for research that prioritizes storytelling and relevance.

Discover the art of captivating storytelling for social media and public speaking, and how to harness the power of AI tools like ChatGPT and AirTable to organize, refine, and adapt your personal narratives.

This lesson dives into leveraging AI to dramatically elevate your social media content strategy, focusing on practical, hands-on application to streamline creation processes.

This video provides a practical, step-by-step guide to creating engaging social media content using AI tools, emphasizing creative confidence, iterative improvement, and responsible AI usage.

This session dives deep into hook ideation and equips you with a powerful framework to generate attention-grabbing content ideas that drive performance.

This Q&A session dives deep into common content creation challenges, offering practical advice on monetization, refining content formats, and breaking through audience plateaus. You’ll discover strategies to make your content more impactful and actionable.

This session introduces “Format Blueprints,” a powerful method to transform your creative video ideas into structured, engaging scripts. You’ll discover how to streamline your content creation process, making it faster and less overwhelming.

This Q&A session provides practical insights into optimizing your video content for viral trends, offering actionable feedback on video production, scripting, and leveraging AI tools.

This session introduces powerful “Format Blueprints” – structured guides to help you create social media content with clarity, consistency, and a focus on performance. You’ll learn how to effectively script and produce videos designed to connect with your audience.

This Q&A session dives deep into optimizing short-form video content, particularly the high-performing “X things I would never do” format. You’ll discover practical tweaks to your hooks, visuals, and overall approach to significantly boost your video views and engagement.

This session focuses on mastering social media script refinement and content strategy. You’ll learn how to analyze and polish your scripts for maximum impact, ensuring your message aligns perfectly with your chosen content format to drive engagement.

This session reveals how to craft compelling video content for social media by mastering delivery, leveraging effective formats, and applying smart ideation strategies to boost engagement and build trust.

Level 3: Mastery & Scale

This session provides the key strategies and advanced insights needed to master viral video content creation, focusing on optimizing your existing formats and scaling your content for maximum impact.

This session delivers powerful Q&A insights on mastering viral content, from optimizing your video delivery and hooks to strategically building a monetized brand. Discover how to leverage new platform features, conduct effective content analysis, and create an authentic connection with your audience.

This session reveals the secrets behind viral content creation, teaching you how to analyze successful videos and apply proven strategies to your own projects. You’ll gain a clear framework for refining your content, boosting your credibility, and converting viewers into engaged community members.

Practical strategies for improving content engagement and algorithmic reach on social media platforms by understanding key performance drivers and audience psychology.

This lesson is designed to equip you with powerful ideation techniques and critical insights into what makes social media content truly viral, helping you streamline your creation process.

This Q&A session dives deep into optimizing your social media content for maximum impact and audience engagement. You’ll discover practical strategies for ideation, video production, and how to craft compelling hooks that resonate with your target audience.

This class will teach you a step-by-step blueprint to leverage social media engagement, convert it into valuable leads, and automate your sales processes for consistent income.

Discover the essential elements that make social media videos perform exceptionally well, from crafting engaging hooks to optimizing delivery and visual presentation for maximum impact.

This session delves into the “performance drivers” that make content go viral, moving beyond surface-level techniques to explore the core elements of engaging storytelling and effective delivery. You’ll discover how to identify and implement these drivers to accelerate your content’s success and avoid common pitfalls.

This Q&A session delves into the crucial elements that drive content performance, including practical advice on crafting compelling videos and a new AI tool. You’ll discover how to refine your hooks, optimize video production for authenticity, and build an effective monetization funnel.

Discover how to effectively use AI as a strategic content creation tool, refine your video analysis skills with the “mirror test,” and master the art of crafting compelling hooks and content structures. This session offers practical insights to elevate your content and build a thriving online community.

This session provides invaluable strategies for elevating your social media content, focusing on script refinement, dynamic delivery, and effective audience engagement to achieve viral success.

This session reveals how to pivot from simply monetizing content to building and monetizing a powerful personal brand. Discover strategies to attract high-value opportunities like speaking gigs, brand deals, and investment, moving beyond direct product sales.

Join us for our weekly Q&A session, where you have the opportunity to dive deeper into the topics covered in this week’s lesson. This is your chance to ask questions, clarify any doubts, and engage in insightful discussions with our expert speakers and fellow participants. Whether you’re seeking further understanding or looking to explore new perspectives, this interactive session is designed to enhance your learning experience and ensure you get the most out of the program. Come prepared with your questions and be ready for an engaging and enriching conversation!

Plus, right after the Q&A, we’ll be holding a special one-hour community session. Bring your ideation sheet, script, or content draft and break out into small groups to both give and receive feedback from your peers. This is a great opportunity to refine your work, spark new ideas, and strengthen connections within the community.

This Q&A session offers practical, actionable feedback for optimizing your social media video content for maximum impact and audience engagement. Learn how small adjustments to your hooks, delivery, and structure can significantly boost your video performance and attract your ideal audience.

This session empowers participants to conduct independent research, covering the fundamentals of data collection, hypothesis formation, and effective key finding presentation using a provided template. Participants will learn the importance of self-directed inquiry and receive practical guidance on each step of the research process. An optional homework assignment allows for hands-on application of these skills by creating a personalized research sheet.

This session is Part 1 of “Becoming Your Own Strategist,” focusing on mastering content research and analysis. You’ll discover how to dissect viral videos to uncover their underlying success drivers and apply these insights to your own content creation for significant impact.

Join us for our weekly Q&A session, where you have the opportunity to dive deeper into the topics covered in this week’s lesson. This is your chance to ask questions, clarify any doubts, and engage in insightful discussions with our expert speakers and fellow participants. Whether you’re seeking further understanding or looking to explore new perspectives, this interactive session is designed to enhance your learning experience and ensure you get the most out of the program. Come prepared with your questions and be ready for an engaging and enriching conversation!

This Q&A session with Andrew provides actionable insights for creating highly engaging short-form video content. You’ll learn how to refine your hooks, build narrative tension, master authentic delivery, and effectively test your content for virality across platforms.

This session dives deep into developing a content format blueprint, providing a systematic approach to turn good content ideas into strategically repeatable and high-performing videos. You’ll learn to analyze successful content, identify key structural patterns, and build your own templates for consistent viral potential.

This session with Vishen Lakhiani and Sabrina Stocker reveals how to cultivate a powerful personal brand as a founder, building unwavering trust and authority in the digital age. Discover how to genuinely connect with your audience, strategically leverage AI, and transform your personal story into a magnetic force that drives your business forward.

This session dives deep into scaling your social media presence after achieving viral success, focusing on building an effective support team and refining your content strategy for sustainable growth.

Discover how to craft viral content by mastering hooks, narrative structure, and impactful delivery, even when adapting proven formats to your unique message. This session provides practical tips for improving content engagement across various platforms.

This session provides a strategic framework for optimizing your social media content, focusing on identifying performance drivers, refining formats, and establishing consistent creation habits. You’ll gain practical insights into improving engagement and expanding your audience.

This graduation activation session emphasizes embracing your authentic identity in the digital world and leveraging social media for meaningful impact. Learn to shift your focus from self-validation to service and cultivate a creative flow that genuinely resonates.

Discover how to shift from being a social media consumer to a master creator, apply strategic frameworks for content development, and overcome common challenges like visibility fears to foster genuine connection and impact.

60 Hours of Live Lessons Each week includes a 90-minute Main Session (expert-led) and a 60-minute Q&A Session for 6 months

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Recognized worldwide as the gold standard in transformation

Social Media Mastery Certification is officially recognized by 120 CPD (Continuing Professional Development) credits.
CPD (Continuing Professional Development) ensures professionals stay updated, credible, and competitive through structured learning. CPD-accredited online certifications boost trust, career value, and industry recognition.

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Meet your Social Media Trainers

Vishen

Founder and CEO of Mindvalley

Vishen, built Mindvalley into a $100M company using the power of social media, AI, and storytelling—without any venture funding. His viral video campaigns have gained 50M+ views, influencing industries and even government policies. At the mastery program, he will reveal how AI is reshaping branding and content strategy, helping entrepreneurs stand out in a crowded digital world..

Brendan Kane

Entrepreneur & author - Hook point

Brendan is the bestselling author of "One Million Followers" and "Hook Point", two of the most influential books on social media growth. With over $300M in marketing spend and $1B in revenue generated for clients, he has helped brands and individuals crack the viral content formula. His expertise in growth hacking and virality makes him the go-to strategist for those looking to get seen and scale fast.

Marie Forleo

#1 NYT Bestselling Author
& Host of MarieTV.

Marie Forleo is a global thought leader in communication, entrepreneurship, and creative business building. At this program, she teaches how to craft a brand voice and online presence that feels authentic, memorable, and emotionally magnetic.

📺 50M+ views on MarieTV
📘 #1 NYT Bestselling Author
👥 1M+ followers across platforms

Safwaan

Entrepreneur
& YouTube Strategist

Saf is a leading YouTube Strategist and Entrepreneur. He previously worked as Creative Director for popular YouTuber Ali Abdaal. He’s the founder of a boutique agency which grows YouTube channels for the world’s best entrepreneurs, including Daniel Priestley, Ryan Deiss and Chris Donnelly.

John lee

social media rockstar

John, a self-made millionaire by 27, is a celebrated entrepreneur, investor, and mentor. He authored "Business Hack" and built several seven-figure businesses, including a company he took public in 2019. A dynamic speaker, he has shared the stage with global leaders, impacting millions. His diverse portfolio includes tech unicorns, showcasing his acumen in savvy investing and business growth. John's extensive social media following exceeds 6 million, underscoring his influence in the entrepreneurial sphere.

Prince EA

International Keynote Speaker

Prince Ea is a globally renowned filmmaker, poet, and speaker with over 2 billion views on his viral videos. Known for blending timeless wisdom with modern storytelling, he inspires audiences on topics like mindfulness, purpose, and personal growth. Featured in Oprah’s Super Soul 100 and Forbes 30 Under 30, he helps brands and individuals spark meaningful impact at scale.

Domenic Ashburn

Founder of grateful labs

Domenic Ashburn, founder of Mr.Grateful and media strategist for Nike & the NFL, is the creative force behind @mr.grateful, led the groundbreaking AgentGPT challenge on Instagram. Starting with 3,000 followers, he leveraged ChatGPT as a social media manager, skyrocketing to 167,000 in a mere 30 days. As the head of Theta, his private media agency, he works with elite clients like the NFL and Nike.

Natalie Ellis

Serial entrepreneur
& CEO of Bossbabe

Natalie Ellis is a mom, CEO and serial entrepreneur. She lives by the belief that we can build wildly successful freedom-based businesses that support versus sacrifice the things you most care about in life. Most notably, she founded Bossbabe, a community of over 4 million women, is host of the chart-topping bossbabe podcast, writer of a weekly entrepreneurial newsletter read by over 400,000 women and an angel investor in a portfolio of female founded companies. She’s also the founder of CEO Mama, a private network for entrepreneurial mamas. Natalie’s expertise lies in online marketing, social media, community building and systems for running your life and business with harmony.

Sabrina Stocker

Founder - FutureSelf

Sabrina Stocker is a Forbes-featured tech entrepreneur and founder of Two Comma PR, helping creators and entrepreneurs turn visibility into trust, authority, and monetisation through high-trust online ecosystems. A BBC One’s The Apprentice finalist and 4x founder, she built a software platform that reached 350,000 users in just six weeks, becoming one of the fastest-growing digital launches globally. Today, Sabrina designs AI-searchable authority ecosystems that make brands discoverable, trusted, and commercially scalable. She has worked with leading creators and founders whose combined audiences exceed tens of millions. Sabrina speaks on digital trust, identity architecture, and the creator founder business models shaping the next era of online influence.

Chris Do

CEO of The Futur
& Content Creator

Chris Do is a globally recognized brand strategist, educator, and content creator who has helped millions of creatives, founders, and businesses build clarity, confidence, and authority online.
As the founder of The Futur, he teaches how to turn expertise into influence — and influence into income — through powerful communication, positioning, and content.

📈 Founder of The Futur: Education platform with millions of views across YouTube & social
👥 5M+ followers across platforms
🎓 Trusted by Fortune 500 brands & global creative leaders

Learn from the world’s best Social media instructors & experts

The Social Media Mastery is limited to only 600 participants this year.

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Our past students stories

Gavin Ng

Coach, Bangkok, Thailand

Before joining the program, I struggled to make my content resonate and faced slow social media growth despite having valuable insights to offer. The Social Media Mastery class taught me to craft engaging videos using performance drivers, visual metaphors, powerful hooks, and content that delivers both emotional and practical value. Applying these strategies led to remarkable results—my first viral video reached over 1 million views within two weeks, compared to my earlier posts, which typically attracted only a few hundred or thousand views. This breakthrough boosted my follower count significantly, generated more than 1,700 engagements, including comments, shares, and saves, sparked new coaching inquiries, and firmly established my presence in key markets.

Erin Gorrie

Yoga Instructor, Huntsville, Canada

Before Social Media Mastery, my Muskoka Puppy Yoga passion suffered from inconsistent posting and low engagement. The program taught me viral storytelling, smart engagement tactics, and community-building skills that delivered explosive results: Instagram grew from 1K to 127K followers (reach from 40K to 30M), TikTok from 25K to 92K followers with 99M views, a new YouTube channel hit 55K subscribers and 20M views (monetization-eligible), and Facebook reached 76K followers. This viral momentum sold out classes across Canada, Florida, Las Vegas, and more, while building a joyful global community far beyond my local sessions. Truly life-changing!

Lisa R Adkinson

Entrepreneur
Dayton, United States

Social Media Mastery transformed my marketing approach, shifting focus from platforms to sustainable, direct customer connections. By using deplatforming tactics—strategic landing pages, interactive quizzes, automated email flows, and ManyChat for lead capture—I've built an owned funnel that positions our brand as the expert and guides customers to their ideal rings. Since launching in July 2025, results include a 71% revenue increase over 2024, 40% YTD growth, 23% larger contact database, 400 quiz completions, and 265 active influencers in partner purchases—creating predictable, owned growth. Highly impactful!

Patricia Munster

Business Owner, Rotterdam, Netherlands

Social Media Mastery was a game-changing turning point for my journey. Dominic Ashburn’s lessons on authenticity and value-aligned brand partnerships shifted my mindset, while Luke’s breakdowns of viral hooks and formats gave me powerful tools to create standout content. Though the early structure felt unclear and community engagement could have been stronger, the strategies delivered real results—over 25,000 impressions on LinkedIn articles and strong engagement from personal storytelling on Instagram. This program boosted my skills and gave me the confidence to show up authentically and connect deeply with my audience. Highly recommended if you want to grow your social media while staying true to yourself.

Rossy

Bulgaria

I was always drawn to social media but struggled to grasp its true essence and find the right way to create meaningful content—until Social Media Mastery. Unlike shallow teachings elsewhere, this course delivered deep, comprehensive insights that aligned perfectly with my intuition. It gave me not just tactics, but a clear understanding of what social media truly is, where to focus energy, how to build a purposeful channel, and practical tools to make it happen. The final lessons were mind-blowing—everything finally clicked into place. I'm now excited and grateful to apply these powerful principles in my creative work and beyond. Thank you for an incredible, transformative program!

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Level 2 & 3

Creation & implementation

Mastery & Scale

$899

50 hours

Level 1

Foundations & format discovery

$699

35 hours

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What’s included in your mastery (Worth $799)

  • World - Class Weekly Training on Demand(90 Min Weekly)
  • Live Q&A with Expert Teachers & Their Team(60 Min Weekly)

Social media Mastery ($699)

  • Certification - Social Media Mastery ($200)
  • Exclusive VIP Community Platform ($200)
  • AI Social Media Team Mates ($400)

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"Mind Blown" Double Guarantee

Jump into the program. Join the calls. Meet the mentors. Watch the sessions.

If within the first 15 days it doesn’t feel like the most exciting, sticky, game-changing social media training you’ve ever joined, just email us.

We’ll refund you 100% — no hassle, no questions.

Take the full journey with us. Go through the training, learn from the icons, and apply just a little of what you learn.

At the end of 6 months, if you don’t feel you’ve gained massive clarity, systems, and strategies to scale your revenue and profit using AI & social media — get a full refund.

To make sure you actually experience the transformation, here’s all we ask:

  • Attend just 2 of the live calls each month (that’s less than 25%)

  • Watch half the sessions (around 60 minutes a week if you increase the watch speed.)

  • Take one action — watch a video, launch a webinar, design an offer, run an ad, create your first AI employee, your choice.

That’s it. It’s easy.

No other high-ticket program dares to offer this kind of guarantee but we believe Social Media Mastery is the best social media training in the world. And we want to remove every ounce of risk from your decision.

We carry the risk, you carry the reward.

Or pay in 4 installments of $199 each for a total of $796 »

Join in 4 installments

Unlock your growth with payment options designed to fit your journey

Enjoy the freedom to choose a payment option that works best for you. Whether you prefer to pay in full, use split your payment with our installment plan, we’re here to support your journey every step of the way—no hidden fees, just simple, stress-free options.

"Mind Blown" Double Guarantee

Jump into the program. Join the calls. Meet the mentors. Watch the sessions.

If within the first 15 days it doesn’t feel like the most exciting, sticky, game-changing social media training you’ve ever joined, just email us.

We’ll refund you 100% — no hassle, no questions.

Take the full journey with us. Go through the training, learn from the icons, and apply just a little of what you learn.

At the end of 6 months, if you don’t feel you’ve gained massive clarity, systems, and strategies to scale your revenue and profit using AI & social media — get a full refund.

To make sure you actually experience the transformation, here’s all we ask:

  • Attend just 2 of the live calls each month (that’s less than 25%)

  • Watch half the sessions (around 60 minutes a week if you increase the watch speed.)

  • Take one action — watch a video, launch a webinar, design an offer, run an ad, create your first AI employee, your choice.

That’s it. It’s easy.

No other high-ticket program dares to offer this kind of guarantee but we believe Social Media Mastery is the best social media training in the world. And we want to remove every ounce of risk from your decision.

We carry the risk, you carry the reward.

Frequently asked questions

Browse answers to your questions on program access, billing, and Try.Coach Membership. Need more help? Reach out to us at our Support Centre and we’ll get back to you ASAP.

Yes, You’ll have a special Mastery Coordinator who’ll help you with anything related to Social Media Mastery. You would have direct access to the content that will be shared during sessions that are found in your calendar for all upcoming calls.

As for technical or account-related inquiries, our customer support team is available 24/7.

The Social Media Mastery program is designed to cover different levels of understanding while following a complete learning journey. So even if you’re a beginner, you’ll be able to follow along with ease.

The “3 C’s of social media” are a helpful framework for achieving social media mastery: Content, Community, and Conversion. Content refers to creating valuable, engaging posts that resonate with your audience. Community focuses on building genuine connections, fostering interaction, and listening to your followers. Conversion is about guiding your audience toward a desired action, whether it’s a purchase, a sign-up, or deeper engagement. Mastering these three elements is key to a successful social media strategy.

 

Mastering social media for beginners starts with understanding your audience and setting clear goals. Begin by choosing one or two platforms where your target audience is most active. Focus on creating valuable, consistent content that resonates with them. Engage with your followers, respond to comments, and analyze what works best. Don’t be afraid to experiment! Consistent effort and learning from your insights are key to getting into social media. Programs such as Social Media Mastery can be an excellent way to acquire the necessary skills while being guided by world-class experts.

Becoming a social media expert involves dedication and continuous learning. Start by mastering the fundamentals of popular platforms, understanding their algorithms, and analyzing successful content strategies. Experiment with different content types, engage with your audience, and track your performance using analytics. Staying updated on industry trends, participating in online communities (such as the one available for you within the Social Media Mastery program), and pursuing certifications can also significantly boost your expertise. Remember, consistent practice and a willingness to adapt are key to truly excelling in this dynamic field.

Yes, you don’t need to be a TryCoach Member to be a part of the AI Program.

Though you get an additional discount If you are a TryCoach member.

Yes, we have payment plans for 4 monthly installments.

 

We have chosen a time zone that caters to the most segments of users possible. In case you still can’t attend, recorded versions will be available.

 

Yes, all sessions are recorded and made available on the TryCoach platform for you to review at your convenience.

You’ll have the recording after one year of the program

Recognized worldwide as the gold standard in transformation

Social Media Mastery Certification is officially recognized by 120 CPD (Continuing Professional Development) credits.
CPD (Continuing Professional Development) ensures professionals stay updated, credible, and competitive through structured learning. CPD-accredited online certifications boost trust, career value, and industry recognition.

Join now and gain free access to these exclusive bonuses

  • Exclusive Access to Our Coaching Platform: Elevate your experience with access to our exclusive VIP Coaching platform. Enjoy premium content, direct access to experts, and unparalleled networking opportunities.
  • Get Recordings of All Calls (One Year Access): Gain access to all live call recordings and Social Media Mastery curriculum for one year. Whether you miss a live call or want to revisit a class, the recordings will be available throughout the year.
  • Learning Mastery ($999 Value): Discover a step-by-step system to master any subject faster by aligning your learning with cutting-edge techniques and personal goals. In just one hour a week, master habits, accelerated learning—saving 3-4 hours weekly before your main Mastery begins.
  • Digital Brendan Kane ($5,000 Value): Get full access to Brendan's Brain an AI assistant that creates on-brand content, analyzes performance, and helps you scale your influence effortlessly.
  • AI Social Media Team Mates ($8,000 Value): AI Teammates will adapt to your business—writing, organizing, and handling tasks—so you can scale your content creation output and drive massive performance without hiring.
  • Social Media Mindset Coach ($1,999 Value): Your personal guide to mastering the inner game of social media success. This coach helps you overcome creative blocks, beat comparison syndrome, stay consistent without burnout, and build the confidence to show up authentically online. Transform your relationship with social media from stressful to empowering.
  • Get Social Media Summit Recordings ($300 Value): Gain access to 3-Day Social Media Summit Recordings. Whether you attended the event LIVE or want to revisit the basics of social media growth these recordings will help you.
  • Certificate of completion ($2,000 Value): Get certified as a social media consultant and Add this certificate to your LinkedIn to leverage your brand. You will be able to train organizations and individuals on how to expand their social media presence.